President’s Message
Addressing Diverse Challenges as Your Trusted Partner
Our company was founded in 1927 as an industrial chrome plating factory. Later, we shifted our focus to manufacturing high-speed mixers and established Tokushu Kikakogyo Co., Ltd. In 2005, we changed our name to PRIMIX Corporation, and in 2015, we relocated our headquarters to Awaji Island. In 2020, we took a new step forward as a member of the Tsukishima Holdings Co., Ltd. group.
For nearly 100 years, we have continuously transformed ourselves, driven by our customers’ voices, through what we call “self-mixing.” With a strong focus on advancing mixing technologies, we have built a solid track record and expertise across a wide range of industries—including life sciences such as pharmaceuticals and cosmetics, as well as batteries, semiconductors, functional materials, chemicals, and food. We offer comprehensive support, from research and development to testing, production, delivery, and after-sales maintenance. We are committed to proposing customized solutions that help our customers enhance product development, productivity, and quality.
Looking ahead, we will continue to evolve, stay ahead of the times, and pursue innovation to achieve further miniaturization and automation in processing. Leveraging the synergies of the Tsukishima Holdings Group, we aim to respond to increasingly diverse challenges with greater flexibility and precision.
Within our organization, we are also fostering an environment where employees can pursue challenges with passion and experience personal growth. Our goal is to build a dynamic and responsive team that consistently meets customer expectations.
We strive to earn your trust, becoming the place you think of first when it comes to your mixing and dispersion needs. We look forward to continuing our journey together and sincerely appreciate your ongoing support and guidance.
Takayuki Noguchi
President & CEO
PRIMIX Corporation
Vision
PRIMIX will continue to be the best partner for companies creating high value-added products, placing top priority on customer satisfaction and solving challenges related to mixing.
- PRIMIX Mission Corporate Mission
- We contribute to society by driving technological innovation across industries through advanced fluid processing technologies.
- PRIMIX Value Core Values
- By striving to grow the PRIMIX brand, individual abilities are empowered, strengthening the company and earning customer trust. We are defined by the value we contribute to our customers and society.
- PRIMIX Way Code of Conduct
- We at PRIMIX: Strictly follow rules and deadlines, pursue work efficiency, and cooperate to achieve goals. Proactively voice any problems or changes we notice, in order to deliver “Safety, Trust, Surprise, and Inspiration” to our customers. Value active listening—without interrupting or rejecting others’ opinions—to encourage open and respectful communication.
Medium-Term Management Plan
Fiscal Years 2024–2026
Three-Year Vision: “The Ideal State of PRIMIX”
Mid-to-Long-Term Concept
“Proactively Build Sophisticated Systems with Flexibility”
Three-Year Strategic Focus: Four Key Policies
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Market Expansion
Approach companies that create high value-added products
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Strengthening Execution and Profitability
Provide trust and assurance through long-lasting products, consulting, and service support.
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Actions for Growth
Deliver surprise and inspiration by achieving what was previously thought to be impossible.
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Sustainable Business Development
Foster an organization that embodies sincerity and a spirit of inquiry as a business partner.
Commitment to ISO
ISO Integrated Management System Policy
- The management system, including business planning, is deployed into action plans across departments, sections, and individuals as strategic priorities. All employees work together toward achieving set goals.
- The effectiveness of the management system is measured by tracking progress on strategic items and managing six key performance indicators.
- To drive process optimization across the organization, issues related to the management system are shared and improved through quality and executive meetings.
- Internal audits are conducted regularly to evaluate processes and ensure continuous improvement of the management system.
- We prioritize resolving customer issues promptly and implement our “PRIMIX Complaint Declaration” to prevent recurrence of complaints.
- We recognize the environmental aspects and impacts of our business activities and comply with all environmental laws, regulations, ordinances, and other requirements.
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Environmental Protection Initiatives:
Conduct business with consideration for the global environment and strive to prevent pollution.
Explore environmentally friendly materials and operational methods.
Promote efficient use and reuse of resources and energy, and work to reduce waste. - These policies are communicated to all employees, including those of affiliates, partners, and other stakeholders.
